About Caboodles

Caboodles was founded in 1987 by American entrepreneur Kim Bhasin. The brand was born in response to the need for a system to organise beauty products and accessories. In its early days, Caboodles focused on providing practical and attractive storage solutions, particularly aimed at a young female audience. The idea emerged when Bhasin, frustrated by the clutter in her makeup and beauty collection, decided to create a container that was not only functional but also aesthetically pleasing.

The original design of Caboodles included a portable case with several compartments, allowing users to organise and transport their beauty products conveniently. Since its launch, the product quickly became a hit among teenagers and young adults, becoming an icon of 1990s culture. Over the years, Caboodles expanded its product line, introducing various versions and sizes of its cases, as well as new collections with modern designs.

During the 2000s, the brand faced challenges due to increasing competition in the storage and organisation market. However, Caboodles adapted to changing trends by collaborating with influencers and launching limited-edition collections that captured the attention of new generations. In 2016, Caboodles celebrated its 30th anniversary, a milestone that reaffirmed its status as a classic brand in the realm of personal organisation.

Today, Caboodles continues to be recognised for its innovation in storage product design, maintaining its focus on functionality and style, and continues to evolve with the needs of its consumers.